Ben Holzer
Ben writes woodland management plans to Forestry Commission standards and carries out landscape history research for private estates and landowners across Suffolk. He needed a site to get his name out there and give people a way to get in touch.
- Type
- Digital Business Card
- Location
- Suffolk, England
- Design
- Skogg Web Design
Two services, one page
Ben came via referral, newly setting up on his own. He wanted a single page covering both sides of his practice equally: woodland management plans written to Forestry Commission standards, and landscape history research for private estates and landowners who want to understand the history of their land.
The brief was simple: get his name out there, make clear what he does, and give people a way to get in touch. He knew his subject inside out and was confident about it. The job was making sure the site reflected that.
One page, on any device
Ben's clients are estate managers and private landowners, the sort of people who might find him on their phone while they're out looking at a piece of woodland. The site loads quickly, reads clearly on a small screen, and gives them a straightforward way to get in touch.
It also matters for search. Mobile performance is one of the bigger factors in how Google ranks pages locally, so getting it right isn't just about how it looks on a small screen. The site scores 100 across all four Lighthouse categories: performance, accessibility, best practices, and SEO.
Designed from scratch
Ben had no existing brand and gave me creative freedom to come up with something. He sent over a lot of material from his work: maps, surveys, photographs. The design came from spending time with those.
Topographic line work, a parchment ground, a historic map running through the layout as a visual backdrop. Serif type chosen for authority rather than decoration. The point was to make the site feel like it came from the same world as the work, not just a website someone had put together for a surveyor.
Ben signed it off with only a few copy tweaks.
If you do something specific and need a site that explains it properly, get in touch and we can go from there.